Active Souls

Project Description

After years as the only gym in the LaGrange area, Active Souls faced new competition from trendy fitness facilities in the suburb’s business district. I centered my focus on capturing the essence of the company and its founder to set the gym apart. The new logo embodied a wise, self-assured woman.

Project

Active Souls

Industry

Hospitality + Leisure, Professional Services, Wellness

Discipline

Brand Design, Digital Design